Social media for camping & van kit brands: You make kit people love using. Show them using it.
We run social media for small UK makers of awnings, camp kitchens, hammocks, bushcraft kit and other camping and van gear. Send us the footage and we’ll turn it into setup guides, real-use clips and posts that keep coming, week after week.
Two-week plan
Sample- Goal
- More sales through your shop
- Baseline
- Before day one
- Posting to
- Instagram, Facebook
| Day | Post | Format |
|---|---|---|
| Mon 1 | Setup walkthrough, start to finish | Reel |
| Wed 3 | Packed for a weekend: everything in one shot | Carousel |
| Fri 5 | Real use: a wet night in the woods | Reel |
| Tue 8 | Which size do I need? A quick comparison | Carousel |
| Thu 10 | In the workshop: how each one’s made | Reel |
| Sat 12 | Customer setups from last weekend | Repost |
Day 14 Review against your baseline
What we’d post for you
Every calendar is built around your business, but these are the kinds of posts we’d plan.
Sample
Pitching it solo, start to finish
Sample
Sample
Packed for a weekend: what’s in the bag
These are samples, made with stock photos to show the kind of thing we’d make. They aren’t client work.
- Awnings, shelters and tents
- Setup walkthroughs
- Pitching in wind and rain
- Packed for a weekend
- Real-use footage
- Camp kitchens and cookware
- Setup reels
- Dinner at camp
- Side-by-side comparisons
- What fits in the box
- Hammocks and bushcraft
- A night in the woods
- How-tos and skills
- Small-batch making
- Customer trips
Sound familiar?
- Your best footage is of the product sitting in the workshop.
- Customers ask the same setup questions in your DMs every week.
- You’re a maker first, so posting ends up at the bottom of the list.
- Bigger brands have marketing teams. You’ve got a phone and an evening a week.
How the free trial works
Start with a 15-minute chat and two free weeks. Only go monthly if it’s working.
-
Day 0
A 15-minute chat
We look at your brand, agree one goal (enquiries, bookings or sales) and note your current numbers. Then we send a shot list and a two-week plan.
-
Days 1–14
Two weeks of posts, free
You film from the shot list. We edit, caption and post. The first batch comes to you for sign-off before anything goes out.
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Day 14
Review against your baseline
We go through the numbers together, and you decide what happens next.
-
After
Go monthly, or don’t
Plans roll month to month and you can cancel any time. If it’s not for you, no hard feelings.
What the trial is judged on
- Consistency: posting what we planned, when we planned it
- Engagement: saves, shares, watch time, profile visits, link clicks and DMs, against your baseline
- Enquiries: any that come in through your accounts
What it isn’t judged on
Sales or bookings. Two weeks is too short to see them move properly, so we won’t pretend otherwise.
After the trial
If it’s working, pick a plan. It rolls monthly and you can cancel any time.
- You film, we edit
- You send the footage. We plan, edit, caption and post it.
- We come to you
- Connor comes out to film on site, then we edit and post it.
Questions
Anything else, just ask. Get in touch.
We make kit in small batches and sometimes sell out. Is posting still worth it?
Yes. Posting between drops keeps people interested and builds a queue for the next batch. We can plan the calendar around your restocks.
Our kit is made for campervans as well. Do you cover that?
Yes. A lot of camping kit sells to van owners too, so we’ll plan content for both. See what we’d post for van-life brands.
Can you show the kit in use if we can’t get out to film?
On We come to you, Connor takes it out and films it in the field. Otherwise, the shot list makes it easy to get usable footage on your next trip out.
Is it worth sending kit to influencers?
It can be, but it’s a different job from running your accounts, and a post you’ve given something in return for is an ad, so it has to be labelled as one. What we do is make the most of the photos your customers already take, with their permission. Our guide to reposting customer photos covers how.
How much does it cost?
The trial is free. We’ll talk about pricing at the end of it, once we both know what your brand needs. There are two plans: You film, we edit, and We come to you.
What happens after the trial? Is there a contract?
If you want to carry on, you pick a plan and we go monthly. It rolls month to month and you can cancel any time. If not, no hard feelings, and the posts stay on your accounts.
Guides for camping and van kit brands
Free and practical, whether or not you work with us.
You keep making the kit. I’ll keep the posts coming.
I spend as much time outside as I can, which is why I only work with outdoor brands. It’s just me, so the person you book a chat with is the one who plans, edits and posts for you.
I’m new, so there’s no wall of client logos to show you. That’s why the first two weeks are free: you see the work on your own accounts before you pay anything.
Connor
Connor Neill, Graft Media. More about me
I only run a few trials at a time, so places are limited.