Social media advice for small outdoor brands

Van life

• Social media for campervan hire: what to post to get more direct bookings

  What a campervan hire business should post on Instagram, Facebook and TikTok to win more direct bookings: post ideas, a content mix and a plan for the year.

  4-minute read

• How to market a van conversion business on social media

  Build diaries, before-and-afters, cost breakdowns and handovers: what a van conversion business should post to turn followers into enquiries and build slots.

  3-minute read

Food & drink

• How to photograph food and drink outdoors with a phone

  Practical tips for trail meal, snack, coffee and drinks brands: light, steam, hands, context and a shot list for photographing your product outdoors.

  4-minute read

• What to post when you sell food and drink for the outdoors

  What trail meal, snack, coffee and drinks brands should post to get noticed online, on the shelf and at events: kinds of post, seasonal ideas and what to measure.

  3-minute read

Camping & van kit

• How to film your camping kit in use: a shot list for small brands

  A shot list for awning, camp kitchen, hammock and bushcraft brands: what to film, how to film on your own with a phone, and how to turn one trip into weeks of posts.

  3-minute read

• How to repost your customers’ photos, with permission

  How small outdoor brands can find, ask for and repost customer photos properly: a message to send, crediting, keeping a record, and when a post counts as an ad.

  3-minute read

Any outdoor brand

• DIY, freelancer or agency: who should run your social media?

  An honest comparison for small UK outdoor brands: doing your own social media, hiring a freelancer or using an agency. Time, cost, commitment, and when each makes sense.

  4-minute read