No theory and no marketing jargon. These are the things we work through with deck contractors every week — where the work actually comes from, what it costs, and why good quotes go cold.
Referrals, Google, Meta ads, Angi, Nextdoor, home shows — what each one really costs per booked job, and which ones are worth your time.
Lead sourcesWhat shared leads really cost once you account for close rate — plus the three situations where marketplaces are genuinely the right call.
NumbersPercentage-of-revenue rules of thumb are close to useless. Work your budget backwards from job value, close rate and how many decks your crew can actually build.
Paid adsThe creative that gets homeowners to stop scrolling, why instant lead forms usually underperform, and the five-minute rule that decides everything.
NumbersBuild-up pricing, overhead recovery, and the margin-vs-markup error that quietly costs contractors thousands per job.
Sales processResponse time, no-shows, one-and-done follow-up and quote silence. Six leaks that waste leads you already paid for — and how to plug each one.
We build and run the whole system for one deck builder per area. Book a free call and we’ll tell you straight whether it’s a fit.
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